The Situation

The Powerlifting Club at the University of St. Gallen approached me to design and develop their first official website on a tight one-month timeline. Their goal was to promote a new 6-week strength training program and establish a central platform for events, partnerships, and future offerings. With no existing content, structure, or visual identity, I had the opportunity to apply my UI/UX skills to create a brand and website that reflects the club’s mission and values.

My Task

As the sole UI/UX designer on the project, I was responsible for:

1. Designing a fully responsive website that clearly communicates the club’s mission, services, and training programs.
2. Creating a user flow that leads students to register via the university’s external platform.
3. Designing scalable components for future use (e.g., expert-led workshops, competition previews).
4. Writing all content and ensuring the experience feels clear, motivating, and aligned with student expectations.

Action

To approach this challenge, I followed a user-centered design process:

1. Discovery & Research:
• I conducted a competitive analysis of fitness websites to understand structure, tone, and best practices. I also did user testing to test assumptions and get feedback on early design concepts.
2. Design & Development:
• I designed the full UI with a clean and energetic visual system that reflects the club’s values. I implemented the site in WordPress using Gutenberg and various plugins, which I learned during the project. The layout is fully responsive and optimized for the mobile experience.
3. Client Collaboration:
• I handled ongoing feedback loops with the club president, addressed changing requirements, and ultimately recorded video tutorials for long-term content management.